THE EIX ADVANTAGE SYSTEM ENABLES ORGANIZATIONS TO DRAMATICALLY IMPROVE CUSTOMER DATA COLLECTION RATES, CONVERSION, AVERAGE TRANSACTION VALUE, RETENTION & REFERRALS TO DRIVE SALES AND PROFITS
FROM THE CEOS
"The business in our #1 Market (New York Metro), which accounted for ~+15% of our business, went from flat to +15% and increased retention in one location by +50%. The program enabled our sales, education, and artistry group to create daily rituals, behaviors and metrics to deliver the client experience mandated by our company culture.”
FORMER CEO AT LAURA MERCIER
“The system provided not only an increase in sales performance, a + 54% increase in sales and +11% increase in average order value in six months, it also provided a consistent management platform to facilitate expansion into new markets. Creating consistent practice, measurement, coaching methodology and language for managers and sales associates is a massive improvement as we scale our business.”
CEO & CO-FOUNDER AT KNOT STANDARD
FROM THE EXECUTIVES
“I would like to thank you for the great honor of sharing with you the starting of the important and phenomenal cultural change operated at the Gucci stores. I acknowledge your innovative and performance driven approach as a source of inspiration and would like to personally thank you for your support at Gucci.”
FORMER EVP AND CHIEF CONSUMER OFFICER AT GUCCI
*In 2017, Gucci increased revenue by +48% in Q1, +39% in Q2, and +49% in Q3. Kering, its parent company, reported that +51% of the brand's growth was driven by sales in its own stores.
"In partnership with the [EIX] team, we experienced tremendous success for the brand during the Q4 busy season in 2014. Acknowledging a double-digit traffic decline, we engaged [EIX] to leverage its relationship building system to help us. The team worked with our Madison Avenue flagship, which included 26 employees and represented 30% of the company’s volume. Through the system and its intensive sales and relationship building training process, customer conversion improved by 40% with a +25% sales to traffic leverage, increasing net sales by +8%. The results were very important since the balance of the store chain saw negative sales and was flat in conversion.
The positive results from the Q4 16-week test continued at our Madison Avenue flagship store throughout 2015. Through the empowerment provided by our management and the [EIX] team, the sales team grew confident in the system and in their relationship building skills. From this, we were able to scale the program across the network."
FORMER PRESIDENT, DIRECT TO CONSUMER, AT DKNY
"The program helped us re-train our entire team of sales professionals and dramatically improve their overall effective selling skills. It helped us develop specific coaching techniques for our managers to improve the overall performance of all of their sales professionals. With the implementation of the program, we were able to improve our margins by over +400 base points while also improving our percent to retail dramatically; conversion, sales, and EBDITA all increased by high double digits. We were also able to move our stores to a full price selling model, which, of course, improved our bottom line profits significantly. I would highly recommend if you are looking to improve your client experience within your organization.”
FORMER SENIOR VP OF RETAIL AT TOURNEAU
FROM THE STORE MANAGERS
“More noticeable than the quantitative results are the qualitative changes. There has been an increased level of pride and in the approach, spending much more time with clients to discover their needs, encouraging these clients to try pieces on and focusing further on the overall client experience. This is reflected in significant increase in Average Transaction Value. In the past, my team had tended to run around maximizing number of transactions where now we focus on the quality of these transactions and interactions. One team member has also seen a huge increase in his consignment business (almost +$200,000 in sales). I think this speaks to his focus in on client relationships. My team has had an incredible experience and we have seen the results here daily in both sales and approach to business.”
ROBERT - STORE MANAGER
*The selling supervisor being referred to here is the #10 seller of the entire company. He was able to increase his sales by +9% in six months.
FROM THE FRONT-LINE PROFESSIONALS
"Through this process, I achieved a +101% increase in sales in 6 months; I love that! However, what I love most is that while I have better and more client relationships at work, I have seen significant improvement in my personal life and the relationships I have with my family and friends. To me, that's what this is all about."
CHARLISSE - SELLING SUPERVISOR
"It's about consistency. For all the months that I used the system I increased my sales by +97% by creating goals, tracking myself, practicing. The one month I let myself slide, my results reflected that. This system is addicting because I know that I will see the results I truly want if I give it my all."
KATHIE - BUSINESS OWNER & STYLIST
"This was a serious mindset change for me. Instead of calling something a 'problem' I called it a 'challenge'. It's about staying organized, prioritizing and asking yourself questions... What is it that I really need to do? Am I providing value? What is something new that I can try?... Being self-aware and mindful of your behaviors and emotions, you learn to understand how you can be better. That's not something a manager can teach, it's something you have to do for yourself. And that's how I improved my sales by +141% in six months. "